Company Profile

Company Profile

Mitsubishi Motors Australia is part of the global Mitsubishi Motors organisation and is fully owned by Mitsubishi, one of the world’s largest companies.

Our history dates back to 1870, when our Japanese founder, Yataro Iwasaki, started a shipping company with three steamships. The company grew from strength to strength, and in 1914, registered  the Mitsubishi three-diamond trademark. This symbol embodies over 130 years of tradition, and has earned the confidence and trust of customers all over the world.

We take great pride from knowing that over 11 million people around the world have chosen to drive our vehicles. It’s what inspires us to go the extra mile and develop new technology and ground-breaking safety systems that challenge convention.

Our Global Interests

As a Mitsubishi owner, you’re part of a company that touches the lives of people all over the world, in more ways than you might imagine. In Australia alone, for instance, we have interests in Information technology, petroleum and LPG, mining, shipping, aircraft manufacturing, electronics, textiles, construction, farming, food production and of course, cars.

Our Dealer Network

When you choose Mitsubishi, you’re also benefiting from our wide dealer network which includes over 200 sites across Australia. Our professional and knowledgeable dealers will guarantee your car is always looked after by fully-trained Mitsubishi technicians, using Genuine Mitsubishi Parts that meet our stringent global standards...

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Our Approach

In everything we do here at Mitsubishi, we are focused on four core principles:

Advanced Technology

We're committed to developing ground-breaking technology that focuses on better control, performance and lifestyle.

Driver Confidence

We're passionate about raising the bar in terms of safety systems which will give peace of mind to all occupants.

Street Presence

We design attention-grabbing vehicles with real street presence and genuine performance.

Superior Value

We constantly strive to deliver the ultimate customer experience at all times.

Our History - Timeline

2012

ASX and Pajero celebrated back-to-back wins in the Wheels magazine Gold Star Value Awards. The ASX was praised for its good looks inside and out, reasonable purchase price and warranty while the Pajero's resale value and proven durability impressed the judges.

Next-generation Outlander was launched at the Australian International Motorshow in Sydney. Offering outstanding versatility and value, the new Outlander showcased the best of Mitsubishi's safety and environmental technologies combined with superior comfort and driveability.

Mitsubishi announced that the legendary Mirage was coming back to Australia, better than ever from January 2013.

2011

Mitsubishi Motors commemorated its 30th anniversary in Australia with the release of 30th Anniversary Edition vehicles.

The Mitsubishi i-MiEV, Australia's first volume-produced electric vehicle went on sale to the public and MMAL unveiled Australia's first-ever public fast charge electric vehicle recharging station in Adelaide.

ASX named the best value compact SUV in the Wheels magazine Gold Star Value Awards thanks to its reasonable purchase price, economical fuel economy and warranty.

Pajero was also honoured in the Wheels magazine Gold Star Value Awards, taking out the Large SUV/4WD category with its resale value and warranty helping it to first place.

2010

The first production i-MiEVs arrived into the Port of Brisbane, bringing the vision of zero drive-time emission motoring one step closer to reality.

The city-sized compact SUV, ASX was launched. Available in two- or four-wheel drive, the ASX was MMAL’s first diesel engine passenger vehicle in the Australian market with class-leading fuel efficiency.

The versatile and value-packed Triton was named 4x4 Australia magazine’s Ute Of The Year for the second year running thanks to its value, technological advancement, tough build and 'bushability.'

2009

The i MiEV is unveiled in Australia at the Melbourne Motor Show. With no C02 drive-time emissions, and running entirely without petrol, the i MiEV represents a serious innovation in motoring technology.

The i MiEV has been brought to Australia to conduct the first-ever EV Feasibility Study in the country. The study will allow key stakeholders to personally experience the vehicle in a hands-on, real world drive experience.

Pajero GLS CDi named 4x4 of the year by both Overlander 4WD and 4x4 Australia Magazine.

2008

The Lancer range increased dramatically with the introduction of the Lancer Sportback, Lancer Ralliart sedan and Sportback, and the high performance Lancer Evolution. In addition, the refined Aspire model was introduced.

Mitsubishi's partnership of the Australian OlympicTeam took centre stage with the staging of the spectacular Beijing Olympic Games. Three of our seven advocates came home with medals - Steve Hooker (Gold), Sally McLellan (Silver) and Erin Phillips (Silver).

This year also marked the 25-year anniversary of Mitsubishi Pajero's introduction into Australia. Introduced in 1983, this remarkable 4WD was unlike anything seen before in the 4WD category, shifting worldwide perceptions of 4WD vehicles.

2007

New Triton 4x2 models were introduced to the already popular Triton 4x4 range giving Mitsubishi the best line-up of hard working utes in the Australian market.

The new Lancer range was launched; signalling the culmination of a big two years for Mitsubishi in which every model was either upgraded or received changes.

2006

A big year for Mitsubishi with the introduction of the new Colt Ralliart turbo-charged model, Colt Cabriolet in both naturally aspirated and turbocharged models.

All-new Triton 4x4, Pajero and Outlander models later in the year as well as new Grandis and 380 Series II saw Mitsubishi almost upgrade or change their entire model range in one single year – a Revolution was underway.

2005

Mitsubishi 380 was the major release for the year, enjoying the deserved spotlight from its launch at the Australian International Motor Show in October 2005. Hot on the heels of being voted NRMA's most secure car, the 380 was awarded Australia's Best Cars: Best Large Car

2005

Lancer Evolution IX was released in August 2005.

An extensive ($A600M) investment in the Tonsley Park facility is carried out - the largest in the manufacturing plant's 40 year history.

2004

The Pajero 21st Anniversary Pajero marketing special was released to celebrate the 21st full year of Pajero sales in Australia. Mitsubishi introduced the sporty and stylish Magna VR-X and VR limited edition – the Ralliart inspired Magna featured Koni suspension, 17" Enkei alloy wheels and performance tyres. Mitsubishi all-new People Mover, the Grandis was introduced. A futuristic, stylish people mover that provided easy driving likened to a passenger car.

A new more powerful and technologically advanced 2.4litre MIVEC engine was introduced in the new ZF Outlander range. Mitsubishi's all-new Light car, the Colt was launched in September and offered the newly developed MIVEC engine, Continuously Variable Transmission (CVT) and a variety of safety levels.

MMC announces global revitalisation plan for future growth.

2003

Mitsubishi's all-new Compact All Terrain Wagon – Outlander was launched in Australia after its initial debut at the New York International Motor Show in 2002. Combining the features of a sports utility vehicle and a sporty wagon, Outlander offers classy styling, a well appointed spacious cabin, excellent ride, comfort and safety.

The new TL Magna range was introduced in June and represented a major upgrade for the Magna. New KL Verada series followed in July, packed with more features and all new styling. August saw the introduction of a QuadTec™ AWD System in new TL Magna and TL Magna VR AWD.

In the small car segment Mitsubishi introduced the CH Lancer range featuring fresh new styling and extra specifications.

2002

An all-new 3.2L DI-D (Direct Injection Diesel) engine with intercooled turbocharger was introduced replacing the proven 2.8L unit. Mitsubishi launched exciting new marketing specials for Magna, Lancer and Pajero to celebrate Mitsubishi's sponsorship of the Australian Commonwealth Games team. All new CG Lancer Sedan was launched with a bigger and more powerful 2.0 litre engine. Verada GTV Sedan was also introduced bringing additional sportiness to the comfort and luxury of Mitsubishi's local flagship vehicle.

The big news for 2002 was the introduction of AWD to Magna – the first Australian built all wheel drive family sedan.

MMAL accepted a joint Federal and South Australian Government investment proposal which set in motion a further investment of almost $900 million to be funded by MMAL and MMC.

2001

The Magna and Verada range was upgraded to give more power, better economy and improved safety in August. A range of new model upgrades occurred in the latter part of the year for Mirage, Lancer, Nimbus, Challenger and Pajero. At motor shows throughout the year Mitsubishi displayed a Lancer Cabriolet based on the MR Coupe.

NM Pajero won "Best New Release under $55,000" award in February from the leading four-wheel drive magazine "4x4 Australia".

MMC holding 100% of issued share capital.

2000

The all-new NM Series Pajero with its bold styling, monocoque body and independent suspension was released into the Australian market mid-year. Magna and Verada underwent a significant model year change in August.

For the first time this year the motoring clubs joined together to present national awards under the banner "Australia's Best Cars". Mitsubishi vehicles won two awards – Pajero as "Best 4WD" and Nimbus as "Best People Mover".

MMC holding 80% and MC holding 12% of issued share capital.

1999

April saw the launch of the new Mitsubishi Pajero iO to compete in the exploding small Terrain market segment. At the same time the TH/KH Magna and Verada was launched.

Magna won the NRMA/RACV ‘Best Car' award for the Family Car category, while Mirage won ‘Best Small Car' and Nimbus ‘Best People Mover'.

1998

April saw the launch of the all new Mitsubishi Challenger 4WD wagon to compete in the mid-size All Terrain market segment. In September the award-winning Lancer/Mirage range underwent a facelift while a limited edition Magna marketing special – the "Solara" was launched in May.

The Mitsubishi Mirage continued to enhance its reputation in the small car market by winning the NRMA, RACT and RACQ "Best Small or Light Car" award for the third year in a row.

1997

1997 was primarily a year of consolidation after a busy year of new models and up-dates in 1996. April saw the launch of the all new Magna and Verada wagons. In September the Magna Sports V6 was released.

NL Pajero was launched in September and won "Overlander 4WD of the Year".

1996

1996 witnessed a large number of up-dates to the model range. In April the all new Magna sedan was released. The new Lancer range arrived in July and included the sporty MR Coupe model and was joined by a striking and compact 3-door hatchback, the Mitsubishi Mirage. In late October the complete range of Triton two and four wheel drive utilities was replaced by an all new model line-up. The Mitsubishi Express Van gained LPG compatible engines on all petrol models in November.

Magna/Verada was selected a Wheels Magazine ‘Car of the Year'.

1995

1995 saw the release of the Starwagon Satellite. In September, the Pajero 4WD range was released with a 3.5 litre DOHC engine. Mitsubishi Pajero GLX was voted the ‘Best New Release under $47,000' by '4x4 Australia' magazine.

The Pajero SWB was received a Silver Award as the "Best Compact 4WD". Lancer GSR and Mitsubishi 3000GT unveiled at Sydney Motor Show. MMC holding 60% and MC holding 40% of issued share capital.

1994

Magna and Verada range updated with introduction of anti-lock brakes and driver's SRS airbag. All new Starwagon introduced.

Express Walk-thru model offers optional ABS and SRS driver's airbag.

1992

All new Nimbus introduced. Magna Wagon and Verada Wagon V6 launched. Verada Wagon wins Car Australia magazine "Car of '92" Award. Triton Double Cab V6 introduced into Triton model line-up. Lancer range expanded to include stylish two-door coupe. Lancer wins "Best Small Car" 1992/93.

MMC and MC hold 50% each of issued share capital.

1985

Mitsubishi introduces the first Magna sedan.

1980

Mitsubishi Motors Corporation of Japan (itself part of the highly diversified Mitsubishi group of some 43 corporations, founded in 1870) and Mitsubishi Corporation acquired the Chrysler business in Australia and the Chrysler badge disappeared from Australian-made cars. MMAL was formed, heralding the beginning of a new era.

1978

The impact of the oil price rise also began to have an impact. A nation addicted to six (and eight) cylinder motor vehicles had to shift its buying habits and Chrysler started manufacturing the Mitsubishi-designed Sigma in South Australia. The mid-sized car, with its balanced, four-cylinder Astron engine, was enormously successful, which demonstrated to Mitsubishi that the Australian market had potential, and also possessed the necessary manufacturing skills.

1966

Chrysler opens engine plant at Lonsdale, South Australia.

1965

The Mitsubishi car name became known for imported cars in Australia when the Colt was introduced.

1964

Chrysler opens a car manufacturing plant at Tonsley Park in South Australia.

1947

Richards firm taken over by Chrysler Dodge Desoto Distributors Ltd. The firm went on to be a substantial importer and distributor of motor vehicles.

1928

Richards commissioned to build its first Chrysler bodies.

1917

T.J Richards put together his first car. Mitsubishi made its first car in Japan, the Mitsubishi Model A.

1915

T.J.Richards made its last horse-drawn vehicle.

1905

T.J.Richards offered its first car body.

1885

T.J.Richards founded his blacksmith business in Adelaide. The company constructed horse drawn carriages, buggies and sulkies.

1873

Mr Yataro Iwasaki devised the title Mitsubishi Shokai and the three-pointed star, Mitsubishi's distinctive trademark (Mitsubishi means 'three diamonds'). It was officially registered in June 1914 and has become a symbol of reliance and initiative in technology and trading for the companies of the Mitsubishi Group.

1870

Mitsubishi Group was first founded.

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