Mitsubishi increases customer satisfaction with capped price servicing
22nd Feb, 2011
Since January 2010, peace of mind has been a standard specification of new Mitsubishi vehicles with the launch of the company’s capped price servicing program. Under the program, all new vehicle purchasers (excluding government, rental, and some fleet buyers) have their regular servicing costs capped for the first four years or 60,000 km of ownership.
Masahiko Takahashi, president and chief executive officer of Mitsubishi Motors Australia Limited (MMAL), said the initiative was designed to enhance the company’s current extensive customer commitment package.
“Mitsubishi’s current customer care package is streets ahead of our competitors.
“It is common knowledge that we already offer the best customer care package in Australia, with our ten year powertrain and five year new vehicle year warranty, five year roadside assistance program and 24 hour help line,” Takahashi said.
“The capped price servicing program is a great innovation, and one that delivers extra value to our customers when they purchase one of our great Mitsubishi products.”
Under the program, customers enjoy a capped price for each service the vehicle requires for the first four years or 60,0000 km of ownership. This can be up to and including the first four regular services which are normally set at 15,000, 30,000, 45,000 and 60,000 kilometres. The program ensures customers receive no costly “surprises” when service time comes around, and makes the ownership experience more affordable and more enjoyable.
Of all the automotive brands currently operating in the Australian market, Mitsubishi is only the second vehicle distributor to offer capped price servicing as a standard feature to eligible purchasers of new vehicles. While the new program’s primary design is to add value to the consumer purchasing experience, it also provides a major point of difference for Mitsubishi, giving the brand a real advantage over its competitors.
“The capped price servicing program is designed to give every Mitsubishi customer the ultimate peace-of-mind,” Takahashi said.