Mitsubishi Motors Next-generation Global Compact Sedan to Be Launched in Thailand in July
21st May, 2013
Charming next-generation global sedan to be named Attrage
Bangkok, May 21, 2013 - Mitsubishi Motors Corporation announced that its next-generation global compact sedan, to be named Attrage*1, will be launched in the Thai market this July. The Attrage qualifies for the Thai government’s Eco-car Project*2 and will be produced at MMC subsidiary Mitsubishi Motors (Thailand) Co. Ltd.’s third factory at the Laem Chabang Industrial Estate in Chonburi province in Thailand.
*1: Contrived based on the English attractive
*2: Qualifications: fuel efficiency based on European calculation methods of at least 5L/100KM (20km/L) , meet EURO4 exhaust gas regulations, invest over THB5 billion into production in Thailand, and produce over 100,000 units per year after the fifth year of production.
The Attrage will bring styling befitting a next-generation global compact sedan, featuring:
a short nose which delivers an outstanding forward field of view,
superior manoeuvrability with a class-leading minimum turning radius of 4.8 meters,
graceful and flowing side proportions, which balance aerodynamics and interior space among the most generous in its class,
sleek aerodynamics, with a dynamic character line which kicks up towards the rear.
The Attrage is expected to achieve a fuel efficiency of 4.6L/100km*3, among the best in its class. Achieved with a combination of uncompromising weight reduction throughout by;
a lightweight RISE (Reinforced Impact Safety Evolution) body - the lightest in its class due to the extensive use of high-tensile steel,
a lightweight and compact 1.2-litre MIVEC engine,
CVT with sub-geartrain or five-speed manual,
excellent aerodynamics providing a drag coefficient (CD) of 0.29, among the best in its class.
*3: Calculated based on NEDC (New European Driving Cycle)
The Attrage delivers driving pleasure thanks to agility and pleasing driving dynamics stemming from its lighter weight as well as its reassuring handling, stability and comfortable ride. Passenger comfort is enhanced by the high hip point and large door openings which facilitate entry and exit as well as by its generous rear seat leg space.