Mitsubishi Motors Australia Limited (MMAL) ended the first quarter of 2012 on a high note registering an all-time March record for imported vehicles with 6,007 units.
The stand out performer in March was Triton 4x4, retailing 1,186 units and strengthening its place as Australia’s third best-selling utility in a highly competitive segment. Triton 4x2 came in at 535 units, also taking third spot in its respective segment.
Overall MMAL’s SUVs performed extremely well, with total SUV sales of 2,470. Pajero was the strongest performer in March with 638 units, a massive 58.3 percent increase over the March 2011 result. This growth was almost three times greater than the SUV Medium segment which increased by 20.6 per cent for the month.
Challenger also ended the month strongly with 202 units, a healthy 14.8 percent jump over the same month in 2011.
The city-sized ASX enjoyed its best ever result since launch with 748 units while Outlander recorded a respectable 882 units, more than 24 per cent up on March 2011.
Vice-president of sales, Anthony Casey, said the strong March result, particularly in SUVs, was a reflection of MMAL’s commitment to responding to consumer needs.
“Mitsubishi is committed to sustainable, consistent growth, and with an exciting range of products coming to the Australian market during 2012-13 we are confident of growing the Mitsubishi brand well into the future,” he said.
Year-to-date, MMAL has recorded 15,739 units, a 2.8 per cent increase on 2011’s first quarter results.