Cookie Policy
Cookie and Google Analytics Policy
1. Introduction
Mitsubishi Motors Australia Limited and our related entities (MMAL, we, us, or our) are committed to protecting the privacy of our users. This Cookies Policy (Policy) is intended to inform you how our website at https://www.mitsubishi-motors.com.au/ and any other website or third-party platforms operated by or on behalf of MMAL (Website) uses cookies and pixel tags to collect information about how our Website is used.
2. What are cookies
A cookie is a very small text file that is stored on your device when you visit our Website in order to record information about your visit and customise your experience. Generally, the information collected relates to how you use our Website, such as the pages you visit and does not readily identify you as an individual. For more information about other data and information we collect, please refer to our Privacy Policy at: https://www.mitsubishi-motors.com.au/privacy-policy.
Pixels (also known as tracking pixels or web beacons) are small pieces of code embedded on a website, or within emails. They allow information to be collected about a user’s interaction, such as pages viewed, actions taken, or whether an email has been opened. Pixels often work in conjunction with cookies and may share information with third party platforms to measure performance, optimise content, and support targeted advertising.
3. Consent to use of cookies
By using our Website, you are deemed to consent to the use of cookies and pixels as described in this Policy. If you do not consent, you may be able to disable the use of cookies on your browser.
Please refer to the setting and help menu of your browser for further information on how to disable cookies on your device and browser. However, please be aware that specific aspects of our Website may require or not perform optimally if you do not allow our Website to access cookies.
You cannot typically disable pixels directly via browser settings, but you can limit or prevent their operation through privacy settings, blocking third party cookies or using tracking prevention tools.
4. Why we use cookies
Mitsubishi and our third-party service providers use technology such as cookies and pixels on our Website and in communications you have agreed to receive from us. The use of cookies helps us to monitor the effectiveness of our Website and communications so we can improve and customise our Website and communications to more suitably provide you with information about our services.
The types of information stored by these cookies may include your internet protocol (IP) address, details about your device, browser information, geolocation information and details of pages visited (including the duration of any visit).
Pixels collect information about user interactions and may include clicks, email opens, along with technical data such as IP address, and device type. Pixels are maintained on our server and support us in monitoring marketing campaign effectiveness and optimisation.
We may also use website analytics and optimisation technologies, including third‑party service providers, to understand overall website usage trends and performance. This may involve the use of de‑identified and aggregated cookies and pixel data for analytics and optimisation purposes.
5. Types of cookies we use
We may use the following types of cookies on our Website:
Necessary cookies
These cookies are necessary to enable your use of our website and its features. Without these cookies, your use of our website may not function properly.
Functionality and performance cookies
These cookies enable our website to remember information about how you use it, such as your username or location, to provide a more personalised experience. They also collect information about your browsing activity, including which pages you visit, how often you visit them, and how you move between
Targeting or advertising cookies
These cookies collect information about your visits to and interactions with our website to help us deliver marketing content that is more relevant to you. They may also be used to limit the number of times you see the same advertisement. If you choose not to allow these cookies, you may still receive advertising, but it may be less tailored to your interests.
6. Third party tracking technology
We also use third party service providers such as Google, and their Google Analytics service, to supply us with analytical data in relation to our Website and various advertisements in order to evaluate and inform our advertising strategies based on cookie data they collect when you visit our Website or view our ads. These cookies can be used to provide targeted advertising which is personalised to you, as well as providing us with information about behaviour on our Website and visitor preferences.
Information about how Google Analytics collects and process data is available at: www.google.com/policies/privacy/partners/
You may opt out of Google's use of cookies by visiting the Google advertising opt-out page . For further information about Google Analytics, please refer to the following link .
7. Changes to cookies policy
We also use third party service providers such as Google, and their Google Analytics service, and Adobe, to supply us with analytical data in relation to our Website and various advertisements in order to evaluate and inform our advertising strategies based on cookie data they collect when you visit our Website or view our ads. These cookies can be used to provide targeted advertising, which is personalised to you, as well as providing us with information about behaviour on our Website and visitor preferences.
Information about how Google Analytics collects and process data is available at: www.google.com/policies/privacy/partners/
You may opt out of Google's use of cookies by visiting the Google advertising opt-out page (https://support.google.com/ads/answer/2662922?hl=en). For further information about Google Analytics, please refer to the following link: https://support.google.com/analytics/answer/6004245?hl=en.
Information about how Adobe Analytics collects and processes your data is available at: How analytics data is collected | Adobe Analytics. A Privacy overview is available here: Privacy overview | Adobe Analytics
8. Contact us
If you would like more information about the way we use cookies, pixel tags or third party services such as Google Analytics and adobe, please contact us via the details below.
Mitsubishi Motors
Privacy Officer
PO Box 249
EXPORT PARK, SA 5950
Email: privacy@mmal.com.au